A virtual summit is when you gather up a bunch of thought leaders in a relevant field and do an interview with each of these guests. But, instead of including them in your podcast, you would create a summit where all the interviews and content are available at once, and usually in video form. You can either offer this as a low-ticket paid offer, or the more common option is to allow free registration with limited-time replay, and then the attendee would need to pay a certain amount (usually $17 - $297) to have extended or permanent access to the videos, and perhaps some bonus content that wasn’t available in the free version.
I'm not a fan of either of these. In my experience, I've been a speaker and an attendee. It's mostly been a waste of time and resources to be honest.
The problem seems to be that the goal of a Virtual Summit is to making money for the organizer rather than to actually dispense useful information.
It doesn't seem to me that anyone is returning to the content they paid for access to. Once the event is over, it's forgotten. Most organizers end up repurposing the content to squeeze even more money out of it.
Also, I've run into Virtual Summits where a large number of them were all arranged by the same person at the top, an obvious transfer of funds from an un-savvy group to someone working a method and an angle.
I know it's unfair to say this is the case with all Virtual Summits, but I avoid them like the plague because of these reasons.
Virtual Summits are the new webinar.
I'm not a fan of either of these. In my experience, I've been a speaker and an attendee. It's mostly been a waste of time and resources to be honest.
The problem seems to be that the goal of a Virtual Summit is to making money for the organizer rather than to actually dispense useful information.
It doesn't seem to me that anyone is returning to the content they paid for access to. Once the event is over, it's forgotten. Most organizers end up repurposing the content to squeeze even more money out of it.
Also, I've run into Virtual Summits where a large number of them were all arranged by the same person at the top, an obvious transfer of funds from an un-savvy group to someone working a method and an angle.
I know it's unfair to say this is the case with all Virtual Summits, but I avoid them like the plague because of these reasons.
Just my unsolicited 2 cents.