One of the most obvious, yet most difficult, ways to monetize a podcast is through the use of sponsorships. There are a couple of problems with this method of monetization. First, have thousands of downloads to even qualify for a sponsorship. In addition, a lot of sponsorships aren’t targeted to your audience. There are a lot of podcasts out there with ads for mattresses, or meal delivery kits, but their podcast may be about entrepreneurship. What are the chances those listeners are going to check out those products or services? Not great.
Sponsorships
Sponsorships
Sponsorships
One of the most obvious, yet most difficult, ways to monetize a podcast is through the use of sponsorships. There are a couple of problems with this method of monetization. First, have thousands of downloads to even qualify for a sponsorship. In addition, a lot of sponsorships aren’t targeted to your audience. There are a lot of podcasts out there with ads for mattresses, or meal delivery kits, but their podcast may be about entrepreneurship. What are the chances those listeners are going to check out those products or services? Not great.