Repurposing A Podcast
You’ve spent a lot of time recording, editing, and producing your podcast, so it’s important to get the most use out of your content. Don’t just upload it to your podcast host–stretch that content out by repurposing it. Repurposing is taking a piece of content you created once and then using that same content, or portions of that content, on other mediums.
Foremost, you need to send out your most recent podcast episodes to your email list. For this, I recommend SendFox. You can connect your podcast, blog, or YouTube RSS feeds and links, and it will auto-generate an email showcasing your most recent podcast episodes, blog posts, and YouTube videos.
Some other ways to repurpose a podcast episode are to use a service like Repurpose.io (affiliate link), turn the episode into a long-form audiogram, and upload it to YouTube. Or if you are starting with a video podcast and have that up on YouTube, then turn that video file (MP4) into an audio file (MP3) and upload the audio portion to your podcast host. You can also create short, captioned audiograms for social media. Each platform has its own length requirement. Social channels favor video content over text or photo content. It’s also recommended captioning the videos because people may watch it at work or some other place where they can’t have the audio up, so they’ll read the captions to follow along.
Another type of repurposing is creating graphics and quote cards for social media, particularly Instagram. This is where you take a short, but powerful, quote from your interview guest, or yourself, if it’s a solo episode. It’s just another form of content in photo form. So you have the video form (audiograms), audio form (the podcast audio), the text form (show notes and transcripts, or both), and now photo form. Include the guest photo on the quote card and their name and then one or two sentences.
Perhaps the most efficient way to repurpose a podcast is to either host a livestream (or record the video and then schedule it to “livestream” using a platform like OneStream Live - affiliate link). With this platform, you can livestream or take an already recorded video and schedule it to “livestream” to YouTube Live, Facebook Live, Instagram Live, Twitter Live, and LinkedIn Live. The reason for livestream is that social media platforms give preference to livestreams. Then you can take that recorded video and upload the full video to YouTube, and create short clips and create YouTube shorts, Facebook stories, Instagram stories, Instagram reels, and TikTok videos. On these, I recommend captioning them so that people can still “watch” these videos without having to have their audio turned on if they are in an environment that isn’t conducive to watching with audio. And then strip the audio from the video for your podcast episode. You could also create audiograms and waveforms from the audio, but if you already recorded video (vs audio only), then I’d skip that and just focus on short-form videos instead.
I created the graphic below to give you a visual representation of what I mean on how to repurpose one livestreamed or recorded video into multiple forms of content across multiple platforms.