Marketing Boost
A marketing boost is when you charge the guest a certain amount, but you use the vast majority of that money to boost their episode through paid social media ads. This is not something I have tried myself, but I have been on other shows that have offered this service. I declined it, which I regret now because I would have liked to see if or how much that would have increased the visibility of that podcast episode.
While this idea seems good in theory, it’s not that great in reality. The bottom line is that most people on social media will not click over to listen to a podcast episode. That’s not what they are on social media for. Sure, some may, but the vast majority won’t. So, unless the podcast host is offering to boost your specific episode in podcast directory ads, it’s not worth doing as a guest or offer as a host.