Dream 100
Dream 100 is a concept started by Chet Holmes, but made famous by Russell Brunson, Dana Derricks, Joe Fier, and Matt Wolfe. It is essential when you have a list of your Dream 100 (or whatever number you choose) collaborations, customers, or clients. It’s a way to network and grow your reach and income.
You can keep this list on your website, in an Excel worksheet, or in a document. Update it as needed.
The way this is implemented in the podcast space is following an interview, asking the host or guest if they could provide an introduction for you to someone on your Dream 100 list if they are close with any of them, and then providing them your list.
This is how I got Mike Michalowicz on my show. He is another one I tried to get on, with no luck. But I was a guest on someone else’s podcast who knew Mike, and he offered to put in a word for me with Mike and his team. It worked! The fact he was about to release a new book could’ve played a factor, as that is the best time to get a hard-to-get guest on your show. It was an example of the Dream 100 at play.
I will be including a Dream 100 reach spreadsheet in Podcast Profit Pro